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Pricing Your Property

How Do You Achieve The Best Balance?

It's a big question... 

Too low and you miss out on the best return. 
Too high and you miss out on the potential buyers. 

Fortunately, there are a number of ways to lessen this risk. Realistically priced properties generate more enquiries. Which means higher levels of interest, increased competition between buyers and a far greater chance of a better price at sale time. 

The time spent researching market conditions is invaluable here. It also helps to avoid putting any barriers in the way of potential buyers. One such barrier may be price - as many potential buyers disregard properties based on price alone. 

The Two Main Pricing Strategies Are: 

Marketing with a price: This gives buyers the flexibility to make conditional offers. Setting a realistic asking price is crucial, and this will need to be determined in conjunction with your Harcourts sales consultant. 

No price marketing: A no-price strategy places a great emphasis on the property and typically attracts a greater number of potential buyers, offering premium price opportunities and a higher rate of success within a shorter time frame. Auction is our recommended no price marketing option. 

You may be promised an unrealistically high sales price from some sales consultants. These promises can result in the property staying on the market for a longer time, with an eventual sale price reached that is below actual market value.